Minds & Hearts: Affecting change through the power of people
Answering the Call
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Since Oct. 7, Jews from all around the world are under tremendous duress. In all facets of life, whether it’s in our children’s schools, on our peer’s social media feeds or even in our local, national & international politics, Jews are being undermined and delegitimized by smears, lies and other antisemitic acts under the guise of healthy debate on the war in Gaza. This has left a huge swathe of our community being outcast from their previous circles, news-weary, fatigued and concerned about how to counter this dangerous turn of events. Through Minds & Hearts we use grass-roots mobilization to reach our Community far and wide and enable people to take back control of the narrative & alter discourse online & offline.
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Our Thesis
Online
Most of the public discourse on Israel takes place on social media, which unfortunately, is rife with misinformation and antisemitic rhetoric. In the aftermath of the October 7th massacre, individuals, groups and other media sources have been amplifying hateful voices and twisted pieces of content anathema to the true events of what happened that day and the general history of Israel and the jewish people. Our goal is to use technology to be able to create social campaigns that will allow us to coordinate our efforts in ‘fighting back’ and taking back the narrative thru online discourse and social forums.
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Offline
Public discourse, and unfortunately, violence, intimidation and hate make their way onto our streets. After October 7th, we’ve seen nearly daily disruptions, campus protests and attacks on our people, especially jewish students on college campuses. Our goal is to use coordination built up online to help empower do-ers to organize, rally and confront hate the moment it arises.
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Allyship
In an increasingly lonelier world for Jews, we’ve found that we may feel small and largely outnumbered. It is also true that we have allies both in our community and with other groups of people worldwide that have yet to be activated to participate in our ongoing struggle on the social media war. Our goal is to tap into these groups of people and work with them on community building, local issues and more in order to build trust and create a more United front against all hate.
Our Team
At Minds and Hearts, our commitment to Israel and the future of the Jewish people is at the core of everything we do. Collectively, we bring over 150 years of professional experience across a wide range of fields, including but not limited to law, advertising, media, technology, and politics. This diversity of expertise enables us to approach the complex challenges of fighting jew hatred in a coordinated way using tactics and solutions that are simple, lasting and move the needle forward. Whether we are leveraging legal insight, crafting media narratives, or utilizing the latest technology, we are united by a shared dedication to safeguarding Jewish identity and advocating for a strong, secure Israel.
Minds and Hearts is a registered 501(c)3 Public Charity focused on the continuity of a positive Jewish future and stamping out hate. All donations are fully tax deductible to the extent of the law. Our tax ID # is 99-0914425
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