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A 501(C)(3) NONPROFIT · EST. 2024

We build the infrastructure for the next generation of mobilized communities.

Minds & Hearts is a Long Island-based nonprofit creating the tools, platforms, and programs that turn intention into action — for young people, for the schools that teach them, and for the communities that lead them.

VERIFIED 501(C)(3)
EIN 99-0914425·DUNS 12-605-5025·MELVILLE, NY
OUR MISSION

Why we exist

We believe that the next generation is ready to lead — and that the institutions serving them deserve modern tools, real engagement data, and platforms that respect both the user and the mission.

For twenty years the Jewish community has measured inputs — programs run, dollars spent, attendance counted. We measure what actually changes a young person.

01 · ORGANIZE

Build the platform.

We design and operate the technology that lets schools, synagogues, and youth organizations move beyond clipboards and email blasts.

02 · EMPOWER

Give young people a voice.

Our products are built for students, teens, and young adults — designed to be used by them, not just measured against them.

03 · MOBILIZE

Turn intention into action.

From classroom kindness to national advocacy, we make it easier to take the next meaningful step — and to be recognized for it.

WHAT WE DO

Our programs

Each program is operated, maintained, and funded by Minds & Hearts as part of our 501(c)(3) mission.

FLAGSHIP PROGRAM

IMPACT

A gamified mission platform turning real-world acts of kindness, leadership, service, and advocacy into measurable progress, recognition, and rewards. Used by schools, synagogues, and youth organizations.

LAUNCHED
2025
USERS
1,200+
PLATFORM
iOS · Android · Web
VISIT JOINIMPACT.APP
PROGRAM

Emissary

Our predecessor community engagement platform, currently being sunset as IMPACT expands. Continues to serve a national base of Jewish day schools and youth organizations during transition.

STATUS
Transitioning
EST.
2020
SUCCESSOR
IMPACT
LEARN MORE
1,200+
Active users across our platforms
100%
Of dollars raised go directly to program operations
3 yrs
Of operating history serving Jewish day schools and communities
501(c)(3)
Federally recognized tax-exempt nonprofit
LEADERSHIP

Our board

A working board of operators, builders, and community leaders.

DR

Daniel Rosen

CHAIRMAN

Chairman of the board. Founder and operator of David Rosen Bakery Supply, with decades of experience in business operations and community leadership.

AH

Aaron Herman

CHIEF EXECUTIVE OFFICER

CEO. Leads partnerships, program design, and the relationships that connect Minds & Hearts to the schools, synagogues, and youth organizations it serves.

DM

David Merel

FRACTIONAL CTO & CIO

Technology lead. Principal of ThinkBright. Oversees platform architecture, AI strategy, infrastructure, and the development pipeline behind IMPACT.

IN THE NEWS

Where we've shown up

Outlets that have covered our work and the young people leading it.